3rd Party Website Verification Service - the Top Online Conversion Strategy and Solution
September 10th, 2009 | 
Author: The latest nationwide survey reveals that seventy-two percent of online buyers are requiring particularly for third party certification of endorsement whenever they go to a site. Did you subscribe for a web seal? Are you missing out potential customers?
The average online earnings is way down it should be. The number of fraudulent online companies around is continuously increasing. When your customer trusts you, he/she will purchase from you. Displaying security seals on your website provides instant visual proof that your website is worth to betrusted and is protected.
Trust certifications easily assure your visitors that:
1. Your site is secure. (Your potential buyers want to be assured that their private information is protected. 88% of the people asked, regarded this as “Very Important”)
2. You should have a genuine online company (your potential customers want to know if they could rely on the site and the information on it. Eighty-one of internet users surveyed, regarded this as “Very Important”)
3. You acknowledge their privacy (your possible clients also need to know if you subscribed to a high quality security guideline. 76% of Internet users asked, viewed this as “Very Important”)
Will it matter whichever website verification you choose? Of course! They all give similar results, yet costs can range from three hundred dollars a year, to above forty hundred dollars yearly. Each privacy seal service specializes in diverse aspects of your website.
The privacy seal that would go well with your website best will depend on what you are retailing. Example, a mortgage lead company will likely see earnings rise with a privacy certification. But a camera company would probably have the most benefit from a security seal. So when you plan to get one kind of web seal, you will want to pick the website certification service that specializes in the kind of certification you must have.
HackerSafe specializes in Security seals, TRUSTe specialize in privacy seals, and BBB in business identity seals. To be assured of in all areas has proven to give maximum conversion. But, instead of purchasing all 3 seals individualy, companies like ControlScan and TrustGuard have created Multi-Seal bundle for the maximum level of assurance achievable at a reasonable cost.
To sum it up, any reliable web certification is better than nothing at all. Web seal services have showed to boost your website conversion by an average of 14%. A website providing its visitors with the necessary assurance will have a good share of potential buyers and earnings.
Mail this post
Posted in 
Tags: