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The Wikipedia dictionary defines leverage as “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.”  The extension of that definition has the most applicability for home companies.

Leverage is frequently defined in either financial or mechanistic terms, but it applies much wider than that as well, including the world of internet marketing.

So how shall we interpret “any influence” for our home-based companies?

One of the most used ways for an affiliate income business to maximize our profits is by re-using accessible content.  I’m sure you’ve seen the countless ebooks currently advertised on the internet - most of these are examples of re-using content, although some may have been originally written as ebooks, most started out as a single blog post, or a response to a customer email, perhaps even a collection of FAQs.

In the world of finance, the leverage benefit is typically described as a ratio of some kind, for example, a debt-to-equity ratio.  Such ratios are useful for bookkeepers, but that is not the audience I’m addressing here.

What advantage can we realize by leveraging our existing content?  Consider the following simplistic example:   Assume that it takes you 10 hours to write a document for use with a single customer and then sell it to that customer for .00.  You have earned $50.00, but it took 10 hours of your time to acquire that .00; effectively, you would have earned about $5 per hour (less than the current minimum wage) for your effort and made zero profit. 

If, however, you take that same document (and change it to remove any proprietary info) and offer it as an ebook via the Web for $19.95, and that you finally sell 100 copies of your published ebook.  You would have earned $1995, less the $50 it cost you to create the first text minus another $5 to customize it for any customer/proprietary info, leaving you now with a profit of $1940.00.

This simple example demonstrates the benefits of leverage, specifically the increased profit obtained from re-using existing content. 

Once we become aware of leverage, we can learn how to apply it in many different ways to our home-based businesses.  This article has addressed one of those ways.  Further articles will discuss other ways that internet businesses can improve ROI by using leverage.

If you like what you’ve just read, and would like to learn how to leverage your efforts, and become a millionaire - get the FREE Infinite Income Plan report and put your income on autopilot.

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