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Even in today’s technology driven world, word of mouth marketing is a very powerful way to get tons of new customers to your business. The concept behind word of mouth, or any other type of marketing campaign for that matter, is simple – you reward the person who brings you new business. What makes this type of marketing so effective? Let’s look.

People love to get rewarded for their actions. People have a desire to get recognized for what they do as well. Combine these two things together and you have got a good incentive for a word of mouth campaign. In such a marketing campaign, you reward people who give you new customers in two ways.

1.You can give them an incentive or reward. This could be countless items – service credits, money, or gift certificates.

2.You thank them for their effort. You can feature their names and thank them for their efforts in your weekly newsletters.

This can make people extremely happy and satisfied – happy to get something useful and satisfied to know that their effort has been a success.

Here are some very useful tips to help you initiate your word of mouth marketing campaign the right way.

1.Be sure to offer an incentive that is meaningful. Cash is the most popular choice, but some people may feel uncomfortable with monetary rewards. In my opinion, gift certificates are undoubtedly the best choice. You can get gift certificates from Amazon – they are always a great choice. You may also give gift certificates for your customers at local restaurants, spas, movie theaters, dance studios, and wine clubs.

2.Of course, make sure you let your customers know that they are being rewarded for their referrals. In your office, put a notice board on the wall and mention the names of people who have brought in new business there. This way, your customers can see their names on the notice board every time they come to your office and this will make them feel really special.

3.    When you send out business newsletters about your word of mouth campaigns, you can mention the names of people who have referred a lot of high value customers. Your newsletters reach everyone in your mailing list and you can believe how excited your customers will be if they see their names mentioned in there. This clearly shows your clients that you care about them and you appreciate the customers they send to your business.

4.When planning to conduct a sales event or a meeting, simply ask your existing customers to bring their associates or friends along and offer them gift certificates or some sort of discounts in return.

5.    Whenever your customers bring some new business, thank them immediately. Call them up, send them an email, send them a quick text message, or mail them a thank-you card. To ensure success, you need to make sure they understand that you appreciate their effort.

This is pretty much what you need to know about word of mouth advertising campaigns. Remember – they cost so very little, they increase brand awareness tremendously, and increase your customer base. To achieve the best results, make sure you set up a marketing campaign today.

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