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Posts Tagged ‘content syndication’

Given the amount of resources that an Internet business puts into article marketing, we want to get the greatest return possible from our efforts.  Whether we write the content ourselves, use the writing talents of our employees or contract with an expert professional writer, online marketers want to recoup those expenditures as quickly as possible via increased traffic and revenue.

Most of us who use content syndication use article directories most often to distribute our content.  There are three advantages to using a good article directory.  The first of those is that a top ranking article directory gets a lot of visitors.  That results in a lot of potential readers being able to access our articles on the directory, itself.  Some of those people will read our article, and, if we have written persuasively, some of those readers will click through to our site.

Secondly, many webmasters who monetize their sites with advertising will add our articles (including our links) to add to their own sites in our niche or a related niche.  While these niche specific sites will have less traffic than the directory, that traffic will be more targeted, so our article will be relevant to those visitors’ interests.  Consequently, we can expect a higher proportion of those niche website’s visitors to choose to read our article.

The third advantage is that the search engines are very likely to notice the links to our site from the syndicated article, and, as a result, our search engine listings are probably going to improves.  Unfortunately some of the benefit of our search results will be limited and temporary, because repeated publication of the same article on a number of sites will be considered duplicate content. 

We can get some additional benefit by providing each directory with a unique version of our article.  If we spin our content, then we can accomplish producing multiple unique versions of the same content.  However, even when we go to the trouble of spinning so that each article directory gets a unique version, those niche sites that get our articles from the same directory will be duplicate content.  So this approach to spinning is a huge improvement over distributing the same article to multiple directories, it leaves room for improvement in maximizing our benefit from our article marketing efforts.

Another alternative is to add to our syndication plan a system by which we can distribute unique, spun versions of our articles directly to individual sites within our niche.  This can be an extremely tedious process as it involves considerable research time in finding those sites, establishing contact with the webmasters and persuading them that it is in their interests to publish our articles with our links on their sites.

Happily for those of us who rely heavily on article marketing, there is a new, mostly automated system to handle such distribution.  This unique approach is a content distribution consortium of websites and content providers.  I provide a detailed description of this automated article marketing system in another article.

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