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Posts Tagged ‘copywriting’

Are you finding that people are coming to your website but that you are just not getting the sales conversions which you are looking for? How would you like to be able to get more of your visitors to open their wallets and to buy your products? If you are looking to succeed in the internet marketplace then you should know that only to generate traffic is not enough. If you are truly ready to get that traffic to convert, find out how copywriting can help you.
In order to create a great sales page you need to follow these steps: Attention, Pain, Story, Logic, Overcoming objections, Testimonials, Risk removal, Action, Power PS. These nine steps provide the skeleton which you can use to construct a great sales page. To begin with: Attention means having an attractive headline which involves some kind of emotional value and a solution of some problem the product an solve.
Once  you have the visitors attention, you follow with the explanation of what exactly the problem is and which to consequences it might lead in case it will not be solved. The next thing you do is to tell a story and to sell the emotional benefit of getting rid of the pain or solving the problem from steps one and two. What concerns your story, you want to paint a picture in order to get the customer involved on an emotional level.
After the customer is in the emotional state that you need them to be in, use some statistics and facts to prove your claims. Be aware, that there will always be people not willing to purchase straight away. That is why you move on to overcoming the obvious objections, the main one being not wanting to spend the money on the product. If you followed the steps above, you won’t find any problems with that one.
After overcoming the objections, show some of your testimonials. If you do not have these right away, offer to someone you know to try the product and write a review for you, otherwise ask for some expert reviews. Then you need to offer some kind of guarantee to a clients in order to minimize their risk. If you want it to be something valuable, offer more than just money back guarantee. After all, you loose more than money using a product which doesn’t work, you loose your time.
The last thing, do inform your customers of how it is better to use your product to get the benefit from it. This has a major importance as if you do not get them to take action now the entire page was for nothing. Finally, have an inspiring PS nit he end of your sales page, it will work for those who didn’t have any intentions to make a purchase.
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Technorati Tags: converions, copywriting, Online Marketing, sales page

Ask any old school copywriter and they will tell you that you need proper training and to cut your teeth at a regional newspaper before you can call yourself a pro. Nowadays however, using the power of the internet, anybody can become a copywriter and can talk about anything they like. There is even money to be made in online copywriting and sometimes relative fame.

It all begin when webmasters starting jotting down their generally thoughts and feelings on their blogs. They started to get picked up by people all over the internet and some bloggers found they soon become very popular. It was soon realised by this new breed of digital copywriters that they could accumulate quite a following and even get a good level of respect from readers and businesses alike.They found that they could direct traffic to places that they blogged about and also effect how people thought at a brand, so it is no surprise that companies soon took a big interest in looking after blogging communities in their niche. And so it was that commercialism found its way into online copy creation and this cemented it as a cornerstone of the modern internet.

You can now find information about almost any topic under the sun, like office insurance for example, and many argue that good content is the main factor in boosting the power of websites and generating traffic. This is evident in the success of the online versions of classic news paper publications, who now transfer their content onto the web and gain very high levels of traffic and the advertising income that comes with it.

There is however, as will everything, a downside to this digital copy revolution. The increase in prominence of badly written, poorly informed and often untrue copy is quite staggering nowadays. Additionally, there are many hoops that you need to jump through to get content removed from a site and nearly impossible to prove who created it in the first place. This means that people can write whatever they like, about business insurance news for example and not have to worry about ramifications, which is potentially very dangerous.

Technorati Tags: blogs, content, copywriting, online, writing