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Posts Tagged ‘customer survey’

It is fairly easy and even free for a webmaster to use tools to analyse their website traffic, monitor the number of visitors, report of the web pages that have been accessed and the length of time each visitor spends accessing the website.

However, despite the vast amount of detailed information that is available what is missing is anything to tell the webmaster what the visitor was thinking. Did they dislike the website? Was the layout easy to understand or just plain confusing? Was it easy to navigate the website and were they able to find the information they wanted?

A website may be generating sales but why are some people that visit the website not buying anything? Was the reason because they didn’t like what was being offered, or was it that they couldn’t find what they wanted even though it was there?

Web based surveys provide webmasters with an accurate method of answering these types of questions. Direct feedback from the website visitors cuts to the chase, no need to guess, just ask the visitors themselves how they found the site and if they found what they were looking for.

With an online survey webmasters can find out:-

• How often do people visit the website?
• How did they reach the website?
• Are they interested in the website for business or pleasure reasons?
• Did they find the information they were looking for?
• How easy was it for them to navigate the website?
• Would they recommend the website to others?

A good website survey will be short and to the point and gather good intelligence that once analysed will help improve the website.

Another alternative to a traditional survey is to embed one or two survey questions within the website after specific procedures. For example, ask visitors at the end of the registration process if they found the procedure quick and easy; or after ordering an item ask if they found the ordering procedure and payment methods straightforward. So that the questions don’t become a nuisance to regular visitors the website can be configured so that the questions are only asked once for every registered user.

Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.

To see a sample website survey please follow the link: Sample Website Survey

Technorati Tags: customer survey, feedback, market research, marketing, Online surveys, visitors, web design, web performance, webmaster