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Classic salesmanship in print required a killer sales copy roughly encompassing these 4 elements: Attention, Interest, Desire, Action - the AIDA principle. This was accomplished initially in direct response sales letter and later adapted for the web in the form of the Long Form Sales Letter that we have been accustomed to all these glorious days. For those not familiar with the make up of a sales letter, there are variations but a common theme is effective use of the AIDA principle starting with a hard to ignore attention-grabbing headline, fast-paced action-packed writing, emotionally hooking anecdotes and fantastic claims couched in reality, tons of endorsement from happy customers who used the service or bought the product being pitched and culminating in an urgent call to action. Think you can’t do this with video? Think again, see this illustration of this internet marketing strategy

With the advent of rich media dominated web 2.0 world what becomes of the beloved Long Form Sales Letter? While there’s a valid reason to be concerned, this is no time for panic. Burying your head in the sand would be counterproductive and absolutely useless. There’s a glimmer of hope for those who understand the fundamentals of the sales process. Dan Kennedy’s 6 steps of sales process outlined in his outrageously amazing book “No B.S Sales Success” is the gold standard. Understanding this process and internalizing it should encourage anyone concerned about the shift towards online video. If you understand online video is just another medium to transmit your pitch, then you should have no problem adopting online video as a vehicle for broadcasting your sales message, getting prospects to take action and having them to stampede in a mad frenzy to your website and buy your stuff.

Another reason to be excited about online video, Infomercials - they provide a template that can be adapted, with some tweaks, to devastating effect.  You see, while a hyper-texted web was finding its footing, infomercials were the medium of choice for savvy marketers who figured the dead airtime on cable and broadcast TV were a gold mine. Their bet was that there is a huge potential in late night TV viewership and the rest, like they say, is commentary. These savvy early adopters cleaned out their competitors’ clocks. Carlton talks about this stuff to his inner circle of clients, eye-popping stuff!

Ok, If you understand the sales process and can tweak infomercial tactics for the web how could you accomplish this? Before you leap in here’s a cautionary reminder, online sales video must adhere to the same principles that led to the success of the sales letter: Grab attention, hook the prospect and get the viewer to take action. The catch is to do this in about 5 minutes or less. Preceed with videos that deliver stellar content to build trust, establish authority and bond with your prospects. The core of this strategy is adding value to your prospects before they buy one single thing from you. Though it’s possible to make your pitch in your first video, you must promise and deliver tremendous value to the prospect if the prospect takes action. Providing social proof, establishing authority and having a ‘reason why’ should be the other key components of your core strategy. This is the secret sauce to video marketing success just as in sales letter - remember the essence of the sales letter hasn’t changed much since Ben Franklin.

Here’s an excellent video that does just that - Spoiler Alert! Self Promo - not that there’s anything wrong with that;). You can start thinking of ways of incorporating its approach to your online marketing campaigns

There’s always understandable angst to adopting new techniques, process and ways of doing things. Yet, adapting to rich media based world is a reality you can’t avoid. Take the leap don’t wait for the competition to eat your lunch. You don’t want me to tell you what happens if you ignore online video…You really don’t…Get to work and take action today, break out the screen cam software, Powerpoint or Keynote Presentation and start playing with that webcam.

In upcoming posts we will discuss tools and services that will make the whole process doable and dare I say, fun eh?

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Website traffic should be your main concern if you’re an internet marketer.After all, no traffic, no dollars.If you know where to look, you can generate quality leads using methods that are simple and cost efficient.  Here are 7 tips for generating more traffic to your site:

 1.  Old School Direct Mail - It sounds weird in this age of internet to say this, but direct mailing is still effective!  You have to have a small budget for this, but there are many sites where you can get free business cards and such.Distribute these in your local parking lots, especially at grocery stores and wholesale clubs like Costco.

 2.  Domain Name - If you haven’t already, you need a crucial domain name instead of the affiliate link that you’re given.  Think about it, if you see xxx.affiliate.com vs. www.bestaffiliate.com, which would you visit?Often, the first thing a person sees is the domain name, so make sure it’s something people will remember.

 3.  Social Networks - This can be online or offline!Facebook, MySpace, and Twitter are just some of the many places online where you can market to social networks.  Create your own group for affiliate marketers, where you can share ideas and websites.You can also share your site to your friends and family via word of mouth!  You never know who is in need of what you’re selling.

 4.  Write Articles - So many people are doing this that I’m not even sure this is a tip, but regardless you need to write articles that link back to your site.Don’t stress about it too much… just write!  If you’re good, you can pump out a few articles in an hour that you can distribute to various article databases on the internet.

 5.Classifieds - A classic, but effective method.Online, use craigslist or any similar type site (there are many out there).  Offline, look at your local newspapers or look into making a press association ad so it can be distributed to several papers all at once!

 6.  PPC (Pay Per Click) - Just pay for your traffic!There are many PPC services out there. You pretty much just have to pick one.Pay per click can be a web ad or an email ad.  It really just depends on what method you think would best suit your customers.

 7.  Backlinks - Link your site to other people’s sites and have their traffic be your traffic.If your site is available to more people, it’s likely that they that they’ll click on the site and you can make a sale.

 These 7 tips can help generate traffic to your website, which will help put dollars in your pockets.You just have to do it!

If you found this article helpful, visit http://www.CouchPotatoDollars.com

The author, Dean Lee, is a member of The Maverick Money Makers VIP Club, where he is learning to make thousands of dollars from the comfort of his own own, working only about 4 hours a day.

http://www.CouchPotatoDollars.com

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