Best SEO Secrets Pro

Posts Tagged ‘SEO marketing’

Phew, this is a multi-faceted subject and I want to emphasise it’s not an exact science. But here is what I have learned in my analysis at the Backlinks clinic:

Authority - basics

The more authority your web pages have the higher you will rank on Google. Authority means that searchers trust you and your information. The good news is that authorities trusted by humans are also trusted by Google. A great example is the .edu and .gov suffixes. These suffixes imply they are authoratitive sources of content and it’s an established fact that as far as Google is concerned backlinks from these web addresses to your web pages will send authority to your web pages. Another shining example is Wikipedia as the contents here are largely added by by tribes of people as opposed to a single source.

So it follows that authority is significantly influenced by the source of your backlinks and if authoritative sites link to your web pages then you inherit their influence and in the eyes of Google you become more authoritative and so the trust in your web pages by Google goes up.

How Google determines what is and isn’t authoritative is kept secret for good reason and aligns with Google’s thinking of “Do no evil”. The last thing the web needs is an individual or a group manipulating the formulae that Google untilzes in its efforts to try and regulate probably the most significant technological resource of this period in history.

How not to get Backlinks

And on this thought it’s valuable to state some distasteful sources and practices of building backlinks that Google not only dislikes but appears to be acting to ‘’categorize as negative authorities. In no particular order of severity, the prime offenders are:

• Paid backlinks – web pages where individuals buy and sell backlinks
• Comment spam – entries that have links on blog pages that are just not associated to the main content.
• Low quality and *duplicate content – ‘scraped’ or otherwise
• Fast growth – there are a large selection of ways that this is achievable, Google isn’t dumb. Any sudden rise in the number of backlinks is going to register on Google’s monitoring systems, especially if it’s a recently registered domain.
• Backlinks from villainous web pages – these are particularly nasty as you are guilty by association - need I say more.

*There is another factor where I may be on shakey ground, but large media portals appear to get a lot of authority and I have definitely seen significant quantities of the same article over and over again on different portals with no penalties, I am still monitoring this, only as a portion of of the results I am seeing go against the consistent behaviors I normally expect to see. More on this is in a future article….

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