Posts Tagged ‘traffic building’
Backlinks and visitor traffic
For any web page to be ‘ranked’ in the search engines and attract visitors it’s essential it has backlinks. To understand backlinks there are three things you need to consider, the source from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.
The number of backlinks
The amount of backlinks to a page is one of the key properties the search engines consider when deciding where to position the page in the SERPS (Search Engine Page Results).
The source of the backlinks
Backlinks are like votes - the higher the quantity of votes (backlinks) the more authoritative the page is viewed by the search engine. But ‘votes’ passed via backlinks from trusted or authoritative pages to a page have greater influence over the search engines consideration of this page than backlinks originating from pages with lower ‘trust’ or authority. Government (.gov) and educational (.edu) sites are great examples of sites that are authoritative and trustworthy.
Google Page Rank
Google has the concept of ‘page rank’, this is the property it attaches to a page it considers to have accumulated authority over time from backlinks pointing towards it.
The ‘anchor text’
When you see a backlink on a web page it often has a label a word or text associated with the content at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines attribute to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for results related to ‘parenting’ than if the backlink was labeled ‘babycare’.
Common problems
It’s not unusual for novices to confuse the quantity with the quality of backlinks and easily be frustrated by their lack of progress Having a significant volume of backlinks to your page doesn’t automatically mean the search engines will see your page as relevant.
How to build backlinks
So let me share with you my fail safe approach for acquiring backlinks that will make the search engines take notice of you and bring quality and relevant traffic to your web site.
- It is essential you select the right keywords before you expend any effort whatsoever.
- I always set out to put together a keyword cloud.
- I always start with a single ‘top’ level keyword or key phrase which has substantial visitor traffic.
- The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
- I carefully consider words and search phrases related to my primary phrase and create my ‘cloud’.
- I then generate content in the form of articles and videos containing backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and disperse these to the various directories.
- My guiding principle is to write content that will attract visitors and persuade them to follow the backlinks to my target pages as well as send backlinks.
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Effective Aticle Writing
Article marketing is a great and effective way to promote a product, service or website. It provides a good possibility for website optimization appealing to both the search engines and your potential readers. Article marketing is a powerful tool used by professional SEO companies. You won’t have to spend much, but get a valuable source of quality traffic and business promotion. Hence, what should you do to create a good marketing article? It is not so hard, as you may think, but needs some effort to put in. Here are several important steps to simplify your article writing process.
In the beginning you should carefully think of topic. Identify the subject of interest that might be important for your target readers. A strategically right decision is to write business related articles in order to reach your customers and provide them with the relevant information.
Your second step is to develop an eye-catching title. It is one of the most important issues in article writing and introduces the general idea of your text. Writing good headlines is the key factor to be notices by followers and internet search engines. That is why it is of great necessity to produce your title carefully adding search terms noticeable by visitors.
The third valuable point in successful writing is the content. Creating high quality paragraphs containing useful information and relevant keywords your article has more chances to be recognized by search engines and readers. Remember that people eager to discover new information or whatever they are searching for, but still it must be of high quality, good and accurate.
Then, be consice and simple. It’s better to avoid long complicated phrases and expressions. Your goal is to submit the requested information in a most comprehensible way. Write in simple sentences to reach a wider audience interested in your articles. Bear in mind that internet readers prefer useful information that will satisfy their needs without wasting much time. Also, make sure that your sentences are short and to the point.
And finally, let your readers feel that they are listening to an interesting story, not a scientific report. Try to sound naturally, add your personal feelings about the topic keeping yourself within certain bounds.
If you really want to promote your website don’t hesitate to apply article writing and experience all the advantages of this marketing method. It is a truly brilliant source to build up traffic, especially when the articles are placed on the best and most popular article directories. If you would like to discover more ways of building traffic to your website and making your online activity profitable, check out this SEO Company. They offer reasonable SEO PPC pricing and rewarding SEO&PPC Affiliate Programs.
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Use Software to get More Traffic
Let’s face it, we all want more web site traffic and will do
just about anything to get it and that’s where it all starts to
go wrong!
Do you really think that a new software marketing product will
do it all for you, well it may work for so long but when the
search engines find out that’s it back to square one unless you
choose the right Software.
So how do you get started simple, roll up your sleeves
and get busy, articles are by far the best way to get backlinks
to your site and increase your web site traffic and your page
rank.
Let me give you an example of how this works, and trust me it
works a treat to get more web site traffic
Let’s say you write an article called “getting web site traffic”
just like this one, don’t worry how long it takes you to write
the article just do it! your own content is best.
Next I will upload the article to my web site, then submit the
article to the top article directories with software where
people will be looking for new unique content for their sites.
This is where it starts to get interesting, my site has say a
page rank 2 but the article directories that I have submitted
the article to may have a page rank 3-4 maybe even 5 and that’s
the whole point of this.
At this point 3 things happen!
1) Next time the search engines index the article directories
say 20 to 50 of them depending on how many you submitted your
article to, you now have 20 to 50 back links to your site from a
site with a page rank 4 or better that’s enough to take your
site from a PR2 to PR3 which will move all your pages of your
web site up in the rankings and increase your web site traffic.
2) The Article that you wrote may not do well on your site, But
that’s because your site does not have a good PR.
I have had Articles that I have submitted to the top ranking
directories, placed in the top three listings with the search
engines for weeks and send me loads of web site traffic and make
me more sales!
The same article on my site was down around page 5 or 6 with the
search engines, that’s because at the time my site only had a PR
of 2.
3) This is the bit I really like, if you produce a good
interesting article that’s well written and appealing to others
then these people will use your article for their news letter or
for content on their site.
When people use your article that they have found on a directory
they must leave your link in tact, this means that you can
quickly get lot’s of good backlinks to your site and improve your
page rank all this from one article.
I had one article that I put on EzineArticles.com that gave me
75 backlinks to my site in just 4 weeks, how long would it take
you to get this amount of “relevant” links to your site and how
much work would it take!
Make no mistake about it, this is the quickest method I know to
getting more web site traffic to help your online business, do
yourself a favour and get writing now 1 article per week will do
more for your Traffic than all the other things you do put together
trust me if your looking to increase your web site traffic this
is how to do it.
You can get more info on Marketing Software at Internet
marketing Software
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