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Posts Tagged ‘viral marketing examples’

Here you will see some viral marketing examples that are considered effective by Business Week and other experts.The several techniques used are unique and they were effective for many different reasons.Some inspired curiosity. 

Business Week in 2001 cited the advertising for the Blair Witch Project as a perfect example of viral marketing.The brilliant ad campaign insinuated that the footage was “real”, captured on film by a group of college students that had mysteriously disappeared, leaving only their video camera behind.

Previews were seen on TV and then posted on the internet.Viewers were highly encouraged to share the footage with all their friends.The film grossed over $248 million and cost only $35,000 for the production.Who wouldn’t want to experience profits like that?

Burger King’s “Subservient Chicken” was listed in Wired as a highly successful example.It is difficult to assess the exact amount of new business that Burger King has attracted with this campaign, it is a popular website.

Some more “down to earth” viral marketing examples for those of you that may be trying to grow your own business are newsletters and automated e-mails.  With minimal software, you can suggest that visitors to your website sign up for your newsletter.  That gives you their e-mail address.  

With each newsletter, you might ask for the e-mail addresses of friends that would also be interested in your products or services.You can envision how this could exponentially increase your contact base very quickly.Do not worry about being called a spammer, simply because the customer requested the newsletter. 

One of the most effective viral marketing examples, according to many experts, is the single line method used by “Hotmail”.  They allow people to sign up for free e-mail.At the very bottom of every complimentary email a person sends, there is a single message that reads “Get your private, complimentary email at http://www.hotmail.com”.  The website address is also a link. 

All that they had to do was wait for thousands and thousands of people to sign up without much to do other than sit back.  People love free stuff.The most effective campaigns always offer something complimentary, whether it be playing with a virtual sheep or reading a newsletter that are highly relevant to the individual.

When you are able to get people to tell their friends about your product or services, the ripple effect spreads like a virus, which is why the phrase was originally coined.There are so many other viral marketing examples.Anyone that is not at least attempting to do it is not growing their business as much as they could.

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