Posts Tagged ‘web’

Make a Profit by Blogging

In the several instances that you have browsed the net you have probably come across a blog or two. Blogs refer to online journals where people express their feelings through writing. They correspond to personal opinions of authors about certain topics. Blogs allow people to share ideas and their interests with people all over the world.

Nowadays, blogs have become more popular for a number of reasons. First, they are good for search engines. Search engines will spider them and index them often, as long as you are making posts regularly. Search engines love blogs because of the regularly updated, fresh content they present. Second, blogging is the fastest way to build your website. People who want to build a website but do not know HTML and how to create a website can use blogs instead. You do not really need to create websites or any programming language. And third, blogging helps increase your marketing reach.

You can always try blogs even if you aren’t much of a writer. When your blogging becomes consistent you will soon see why it is important for internet marketers. Setting up a blog does not mean you’ll have a 100% boost in your income. A blog won’t give you any new ways to make money except with the following ways:

1. Selling advertising space. You can sell text links or banners on your blog. If your blog has a high page rank then this strategy might work for you.

2. Offer affiliate ads. You can offer visitors links or banners to your affiliate products or services just like with a website.

3. Having Adsense ads or any other ads on your blog is the easiest way to gain a profit through blogging. You make money when other people click on these ads.

Your competitors are probably using blogs, so you should use one as well. If your competitors are blogging, then they are reaching customers easily and effectively. When you have a blog you can publish information about your business quickly while keeping pace with the growth in the market.

Blogs are useful social and communication tools. The market is now smarter and more organized. People would want to talk to you and want to participate in the development of your products. Blogs can allow this because readers can submit their comments to the author’s post if the author allows it.

It would be a smart decision to start blogging now because blogs will be around for years to come.

 

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Fine Tuning Your Domain Name

This series of posts is for the person asking “How do I start my own website?”.  To begin with:  Strategic planning and long term vision will serve you best in your choice of domain names.  A well chosen domain is a key component to your website’s success. Hopefully at this stage of the game you already know that Search Engine placement is critical to getting visitors to your website.  Among other factors, the domain name you choose will help you in getting to the “top of the charts”.

OK, so now you’ve found the domain name you want, but someone else owns it.  Can you still get it?  Maybe.  It’s possible, but there are some things to consider.  However, with a little luck and enginuity you can possibly obtain the name from the current domain name owner.  But for now, lets look at some alternatives to getting that domain name you want:

Hyphenated Names Sometimes it is a good strategy to just take the same domain name and hyphenate it as in turning bobsautoparts.com into bobs-auto-parts.com.  Is it always the best strategy?  Possibly, but maybe not.  For example, if the domain name you want is already taken AND well known, most likely this is not a good idea, because most web surfers would likely just type the non-hyphenated version into their browsers and thus could end up at your competitor’s website.  Not what you were after!  Also, if you do decide to take a hyphenated domain name, remember to keep it short!  The longer the domain name and the more dashes you put between words the harder it will be for the end user to remember, and therefore makes it more error prone, which could cost you customers who never make it to your website.  So keep it short.  Another school of thought: IF the web domain you want is already taken, IF the owner of the domain name won’t give it up, and IF the website associated with it is non-existent or poorly designed with low traffic, hyphenating the name might make sense after all.  But be careful:  the last thing you want is to cause internet domain name confusion because you have decided on a domain name registration that is so close to a major competitor’s name that you end up losing business to them.

Longer or Shorter?  If you want to, you can purchase up to a 67 character long domain name.  At 63 characters, thelongestdomainnameintheworldandthensome
andthensomemoreandmore.com claims to be the longest domain name in the world, and it may very well be.  Who would want to type it into a browser?  My website is www.StartYourWebsiteToday.com  and features a name that in a few words encapsulates the purpose of the site.  Good name selection can be helpful also with search engine ranking.  When choosing your domain name try to keep it short and concise, and if at all possible let the name tell the story of the site.  Keep it as short as possible.

Brand Name or Generic  Whether or not to call your website by a brand name or to make the name a more generic description of your business online is the question.  If your business is known by a brand name, and it is a well known name, of course it is the best possible strategy to try to register that domain name.  For instance, Nike.com is a well known brand name site, although there is nothing in the domain name to suggest that it is a site about shoes.  Still, Nike is such a well known brand name to the public that people automatically know what they will be shopping for when they get there.  If your brand name is well known, definitely try to obtain your brand name as a domain name.  But if your company is Nike or Coca Cola or Budweiser don’t discount the idea of buying the domain name shoes.com or soda.com or beer.com if they are available as well.  People often search the web using generic terms, more so even than brand names.  A person is more likely to search the internet with generic terms like shoes or footwear or sneakers than to search by a single brand name, even one as big as Nike.  Research your domain name as thoroughly as you can, including looking for generic keywords which could be a good fit as a potential domain name.  You can have as many domain names as you want pointing to a single website, so the more generic terms you can acquire that directly describe your business, the better.   A generic name if your business is new or not yet well known can get great results, if you can find a good one.  To start your search for your own unique domain name, here is a link to a domain name search engine.  Bottom line, the beginning phase of how to start your own website is choosing the right domain name. 

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