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Posts Tagged ‘what is viral marketing’

How do you define viral marketing and what exactly is it?It is an especially effective advertising technique that uses a pre-existing network to enhance public awareness of a brand or service.It is comparable to word of mouth of advertising, however, when you use electronic communication, it allows you to reach out to people on a global level, relatively quickly, for a minimal monetary investment.

It can be paired with other advertising, such as a TV ad campaign or direct mailer.Technically, many forms of media can be used.Using the internet, campaigns may contain emails, video, games, images, graphics, text messages or even banner ads.  Newsletters are used by many companies and charitable organizations as a way to “get the word out”.

Now that you know the answer to what is viral marketing, you might want to know what makes it work.  Traditionally, it would work because one person told their friend about a great product they just tried, something interesting that they saw or a new company that was providing “awesome” service.Via word of mouth recommendations, the company would attract new clients to their front door.

Today, surveys have shown that when a single person finds something interesting on the web, they share it with an average of 12 other people, who share it with 12 of their friends and so it goes.  The company name spreads in a way that a real virus spreads, via contact with others.   

So, that covers what is viral marketing and what makes it work.Now, think about how can you take advantage of this?How is it possible to go about creating a virus?The list is virtually endless on how to do it.

To isolate your "niche" is a great place to start.Who is the target market that would be interested in your products or services?Are you a member of any clubs or organizations where you might find customers?  You might consider joining a professional group.The members in the group might eventually be your customers and they could refer your business to their own customers.

You could publish an online newsletter or invite people to sign up for one, using your website.  You can pay for a list of e-mails and get started that way.There are some email plans that will not cost a dime.Try many things.There may be one that could work better with your company.

How do you define viral marketing and what exactly is it?  It is a simple solution that can help you grow your business, whatever that may be.

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