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Posts Tagged ‘word of mouth campaign’

If your company is currently successful, you might not see the need for a word of mouth campaign.  Every month you make a healthy amount of sales, and your customers seem to be pleased with your company.Here is the inside scoop…if you don’t start a word of mouth campaign, your sales won’t grow as rapidly.This will be the case even if you use more expensive advertising methods, like radio or TV.

With that being said, how do you create a successful word of mouth campaign?You should consider both audiences: your clients and your employees.

Likely, your customers will be the easiest of this whole group.This is due to the fact that there are a plethora of marketing research tools available to you.These could range from online surveys to an offline consumer survey.

Surveying your employees might become a little harder, although you can use duplicaate researching tools.Many companies do not consider employee satisfaction as much as they think about customer satisfaction. 

In fact, for many industries, the same old mantra is promulgated: the customer is always right.  But if you want the most success, you must keep in mind that, although customers help bring in most of your revenue, employees are the ones that keep your business going.  So, if your employees aren’t happy, chances are they won’t make your customer happy either, (since there wouldn’t be as much production). 

With that being said, you’ll need to know the basics behind conducting an employee-based word of mouth campaign.Fortunately, the principles aren’t much different than a consumer based word of mouth campaign.You want your existing employees to feel excited about your business, but you want them talk about your company to others in a positive way.

For example, some businesses give incentives based on an employee’s performance.If they sell a certain number of products, or if they get the highest customer satisfaction report, they receive extra cash incentive to keep up the good work.  

I want to share my own personal experience from my last company, an SEO writing firm.If writers got all their work in on time, they got some form of incentive.  As a result, not only were employees more productive, but they also felt more respect for the company.  To them, they got an opportunity to work from home and get even more gifts.This created a strong bond that encouraged them to spread even more buzz about the business more often.

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