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Posts Tagged ‘word of mouth referrals’

As every businessman or woman knows, if you want your company to be truly successful, you must learn how to utilize the most basic marketing concept known to man: word of mouth.  However, if you are like many entrepreneurs, you might let buzz marketing happen more naturally, where you wait for your customers to do the promotion.  Yet, if you rely too much on this method, it might take a while before you get sales.  That’s why you may want to consider another, more unique solution: buying word of mouth referrals.

How does one buy word of mouth referrals?  Well, first, like any word of mouth marketing campaign, you must form your promotion BEFORE seeking out referrals.Creating a buzz-worthy campaign is a must.An example is when a company gives out free products in return for people referring people they know.Referral tracking would be done through an actual lead or, with an Internet campaign, through a unique tracking code.

After forming your campaign, the next thing you should to do is buy your referrals.There are a couple of different approaches to this.  If you have more money, you can buy your word of mouth referrals through a direct mail campaign.The printed advertisement may put you back a few thousand dollars, but it will allow your customer to see it and touch it.

Another idea is to buy guaranteed signups.If you utilize this option, you may pay as you go, when you want to.It is best to always be careful.  Since many guaranteed signups are the result of paid-email schemes, you must be aware that the ultimate incentive of your sign-up is to receive whatever monetary compensation the paid-email network offers them.You could overcome this common thought process by enhancing that desire with a better incentive.

Of course, trying to figure out how to feed that desire will require some forethought and creativity.For certain companies this process is simple.  For instance, if you’re promoting any home business, guaranteed signups will probably notice because they’re really interested in making money.  But if you’re promoting something more abstract they may not be as interested.

So, in this situation, you want to try to retain their interest by giving them a free physical product.  A book is a perfect example.

In fact, even Tony Robbins gave away one his books to help introduce his methodology to a European audience.He did not use guaranteed signups because he had a higher budget for a more sophisticated marketing campaign, but when you strip back the layers, the process of thought is the same.  If you create a buzz-worthy campaign, even people who started off uninterested will give you word of mouth referrals… simply because what you’re offering is so spectacular.

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