The Client Catcher - Getting Referrals For Your Company
Getting referrals is the key of any successful business especially if you are running your own business with a fixed ad budget. If you’re not getting referrals, then you had better have an absolutely gigantic advertising budget the likes of which few business owners have, and which those who do wish they did not need to spend.
Why should you bother to get referrals? Referrals are free leads. Each referral you get costs you very little in either money or time, because they are actually part of your compensation for giving your existing clients excellent products and/or excellent service. The true cost of all of your referrals is then just the money and time you invest selling to your existing customers. If you have a spectacular product and your service is second to none, they will give you referrals.
Every referral you get is a lead you did not have to buy, did not have to cold-contact, did not have to qualify, and did not have to pay to advertise for. Every referral you get has been given, in a way, a testimonial about your company at no cost to you and no effort to you.
It is not hard to figure out that by getting referrals, you are virally growing your business. Remember that old TV commercial about the shampoo that was talked about to two friends, and so on and so on, this is how it works
A referral is someone who wants to talk to you. It is someone who wants to buy specifically from you. It is not someone who finds your approaching them disturbing or irritating. Its not a person you have to spend a lot of time trying to pre-qualify.
So, what are some of the ways that you can use to start getting referrals?
1. Simply make it a rule to ask for them. Make it a mandate at your company to ask for a referral each and every time you are in contact them, either to service them or showing them a new product. In sending newsletters, have a section where you ask them to refer anyone they know who could use what you offer, and to contact you with their information.
2. Always do the very best you can for your existing clients, and try to send a thank you notice with each puchase to show you appreciate them.
3. Keep personal relationships with your clients if possible. Remember their birthdays; think of ways to reward them for remaining clients such as by giving them special client discounts off newly released products; and other things that you think of to show that you care.
4. Exchange site links with all of your clients who also have businesses websites.
You will never have make yourself as much money, as easily, as when getting direct referrals to your company.
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